I am sure everyone knows by now that the Fiat 500 has won the Car of the Year 2008. It isn't easy re-launching an icon – much less winning a prestigious award as this (Neither the new Beetle or Mini got one). But this blog is not about the car itself.
I requested a brochure which was promptly delivered. I am not exaggerating when I say that it is one of the most ''interactive'' pieces (of print) I have ever got my hands on. I have seen classier/glossier and more premium brochures and DM from the Cartier's and Jaguars, but never this interactive. It let's you play with the wheels, colour combinations, stickers etc… I am sure the cost of the piece is significantly higher than other similar product brochures, but it does its job brilliantly. It has prompted me to book myself for a test drive as soon as it is available in London.
And that is exactly any DM/brochure is designed to do – salesmanship in print. Whether I buy the car or not, depends on the product and service, not on the marketing piece.
I requested a brochure which was promptly delivered. I am not exaggerating when I say that it is one of the most ''interactive'' pieces (of print) I have ever got my hands on. I have seen classier/glossier and more premium brochures and DM from the Cartier's and Jaguars, but never this interactive. It let's you play with the wheels, colour combinations, stickers etc… I am sure the cost of the piece is significantly higher than other similar product brochures, but it does its job brilliantly. It has prompted me to book myself for a test drive as soon as it is available in London.
And that is exactly any DM/brochure is designed to do – salesmanship in print. Whether I buy the car or not, depends on the product and service, not on the marketing piece.
